BIO

A little about me and how I got here...

I am a Product Designer, Leader.

Born and raised in Turkey, my journey from my first day in America to where I am now has been transformative. With a background in Business Analysis and Project Management, I have worked extensively in collaborative, technology-oriented environments with cross-functional teams. My past experiences have fueled my passion for creating intuitive experiences and ultimately led me to pursue a career in design.

"User Experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity.”

As a Business Analyst, I've collaborated closely with designers, developers, architects, internal staff, project stakeholders, and Subject Matter Experts (SMEs) to comprehensively understand and document requirements, functional specifications, and design specifications for software development projects, web and mobile applications. As a Product Designer, I leverage my business knowledge to take things a step further, crafting wireframes and prototypes that are not only effective but also aligned with the business objectives.

Experience design is not just digital design.

Throughout my career, in every role I've held, I have consistently served as the voice of stakeholders, including internal staff, vendors, and customers. My responsibility has been to effectively communicate their requirements to the development team, and as a result, I've gained Subject Matter Expertise in each assigned project. Even before recognizing it as designing experiences, I proactively defined and implemented new processes and enhancements, leading to increased efficiency, cost reduction, and, in some cases, maximized profits by automating outdated manual processes in start-ups and mid to large-size companies.

How did I transition to design?

Embarking on a career change demanded self-discipline, realistic goal setting, hard work, and dedication – a commitment I fully embraced, and it turned out to be one of the best decisions I've ever made. My journey began with Graphic Design courses at RISD in 2014, honing my skills in Adobe Creative Suite. In 2017, I pursued Bloc's Design Program, attracted by its comprehensive curriculum, weekly mentorship sessions, and front-end development focus. A mentor noted my passion for pouring my heart into every project and attention to detail. I indeed gave my all to each endeavor, relishing every step of the process.

What is my design philosophy?

One of my treasured reads is 'Flow' by Mihaly Csikszentmihalyi, exploring the key to happiness: engaging in passionate pursuits, finding purpose, and experiencing optimal flow. That's precisely how I feel when I'm creating – time flies, and it doesn't feel like work. My design philosophy centers around minimalism, emphasizing simplicity, consistency, beauty, and effectiveness to enhance people's lives. Throughout my design process, I iterate based on usability test findings, valuing the essential role of user research in creating successful products.

When I am not behind a computer...

During my free time, I love exploring animal shelters, reading, hiking, wine tasting, traveling, and capturing moments through photography. Additionally, I'm a self-taught artist with a focus on oils. I'm actively seeking new opportunities, so feel free to reach out, and let's discuss how I can bring value to your projects.

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